MBC/GROUP
PAID SEARCH · GOOGLE ADS

Google Ads that
actually drive
profitable leads.

We combine human strategy, AI-powered optimization, and clear reporting to run Google Ads campaigns that lower your cost per lead and increase qualified conversions.

Running Google Ads isn't hard. Running it profitably is. We build and manage campaigns around your real economics — lifetime value, margins, sales cycle — then use AI tools to optimize bids, queries, and creative faster than a human-only team can.

CAMPAIGN PERFORMANCE
LAST 30 DAYS
COST / LEAD
$47
↓ 38% MoM
CONV. RATE
6.4%
↑ 2.1 pts
QUALIFIED LEADS
214
↑ 62 / mo
CPL · 30-DAY TREND Down and right.
CAMPAIGN CPL CONV. STATUS
Brand Search SRCH
$12
128
Live
High-Intent Keywords SRCH
$58
64
Live
Performance Max PMAX
$41
22
Live
3 CAMPAIGNS LIVE · OPTIMIZING HEALTHY
ILLUSTRATIVE · REPRESENTATIVE DASHBOARD
01 — WHAT WE DO

From audit to
always-on system.

We start by auditing your existing account or building it clean from scratch, then align campaigns to your pipeline and sales process.

01 / AUDIT

Account & campaign audits.

Where money is leaking, what to fix first, and what to rebuild cleanly.

02 / STRATEGY

Keyword & query strategy.

What to bid on, what to exclude, and what intent to actually chase.

03 / CAMPAIGNS

Search, Performance Max & remarketing.

The right campaign types for your pipeline — not a copy of someone else's setup.

04 / CREATIVE

Ad copy & creative direction.

Headlines, descriptions, and creative that match the query and the offer.

05 / LANDING

Landing page recs & testing.

Where ads land matters as much as the ad. We flag the bottleneck and test fixes.

06 / TRACKING

Conversion tracking & attribution.

If it isn't measured right, it can't be optimized. We set up clean tracking first.

07 / ONGOING

Ongoing optimization & scaling.

Weekly bid adjustments, negative keyword cleanup, creative rotation, and scale decisions — so performance compounds instead of plateauing.

02 — HOW WE APPROACH IT

People set
the strategy.
AI optimizes faster.

The result is a Google Ads system that can keep generating leads while your team stays focused on closing deals.

01
HUMAN STRATEGY

We define the plan.

Target audiences, offers, positioning, and budget allocation — decisions that shape every campaign before a single ad runs.

Audiences Offers Budget
02
AI IMPLEMENTATION

AI moves faster.

AI accelerates keyword mining, negative keyword cleanup, ad variation testing, and performance analysis — the repetitive work that slows human-only teams down.

Keyword mining Variant testing Analysis
03
HUMAN OVERSIGHT

People still decide.

Humans decide what to scale, what to pause, and how to protect brand and compliance. AI accelerates. It doesn't approve.

Scale / pause Brand Compliance

Strategy sets direction. AI optimizes. Humans protect the brand.

03 — WHEN GOOGLE ADS BECOMES A SYSTEM

From campaigns
to a lead-generation engine.

Once we've proven a profitable campaign structure, we help you systemize what's working.

01 / INTAKE

Systemize lead intake and routing.

Every lead goes where it should, as soon as it lands.

02 / NURTURE

Build nurture sequences that follow up automatically.

Warm leads don't go cold because you got busy.

03 / REPORTING

Plug campaigns into dashboards and reporting.

What's working, what's not, and what it's costing you — at a glance.

04 / AI ASSIST

Identify where AI can support qualification and handoff.

First-response, qualification, and routing to the right human at the right time.

That's when Google Ads stops being "just traffic" and becomes a predictable part of your growth engine.

04 — WHO IT'S FOR

Who we run
Google Ads for.

Service businesses & clinics.
When your business runs on inbound leads and cost per acquisition matters.
Local businesses.
When you're competing in crowded search markets and need to stand out without overspending.
SaaS & B2B teams.
When you need consistent demo or trial volume feeding a real sales process.
READY WHEN YOU ARE

Show us your account.
We'll show you what's
actually profitable.

Send over your current Google Ads account (or just your goals if you're starting fresh). We'll audit what's running, flag what's costing you, and scope what would move first.

FREE AUDIT · NO COMMITMENT · CLEAR FINDINGS IN DAYS